Lala offers free MP3s to promote Google Music Search

In an effort to promote its recently announced music search deal with Google, Lala on Tuesday said it would offer several free MP3 downloads for a limited time.

Lala’s artist and label partners will offer exclusive tracks and free MP3 downloads to help showcase the Google functionality, Lala said.

“These tracks can all be found through a simple Google search, and as with all Lala tracks you find through Google, you can preview them full-length from the Lala player. Of course, these tracks are all also available on Lala,” the company said in a blog post.

The five free downloads include: “Still” by Tim McGraw; “Lasso (2 Door Cinema Club RMX)” by Phoenix; “Keep It Goin’ Louder (Diplo Remix)” by Major Lazer; “History (a capella)” by Mos Def; and “Darling (Acoustic)” by Zee Avi.

Meanwhile, Lala and MySpace will offer access to 17 exclusive tracks, including “Torch Song (Demo From Crash Love Sessions)” by AFI and “Catapult” by Artic Monkeys, as well as tracks by Bon Jovi, Green Day, Lady Gaga, and Snoop Dogg.

Late last month, Google unveiled a new music search feature that will include in its search results streaming music clips from partners like MySpace, Lala, Pandora, imeem, and Rhapsody.

Type in an artist’s name, song, or a snippet of lyrics into and the top of the search results page will include links to song clips. Click on a link and a pop-up window will appear for MySpace, Lala, or the provider you’ve selected. Play the song directly on Google, or click through to listen on the partner site.

“We’ve really been focused on discovery, music consumption, and music purchasing – that’s the experience that we try to put together in a holistic way for the user,” Bill Nguyen, Lala founder and chairman, said at the time.

by Chloe Albanesius

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