Yahoo beats Google in web traffic for first time since 2011

For the first time since 2011, Yahoo beats Google as the most visited website in the United States in July according to a monthly report from comScore, which tracks unique visitors to U.S. properties across the Web. The search engine underdog beats the long-reigning king of search — getting 196.6 million visitors to Google’s 192.3 million. It’s the first time since May 2011 that Yahoo bests its long-time competitor.

July’s no. 1 spot is a notable win for Yahoo CEO Marissa Mayer, who has made a number of changes since taking over the troubled company last July. Since landing the top job in Yahoo, the company has acquired several start-ups, including popular blogging platform Tumblr. CNN reports the revamped Yahoo mail app brought a 120% increase in daily users. Mayer says she wants the company to focus on consumers’ “daily habits” in order to make products that will become a part of users’ routines.

Read more on CNN

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