For the first time since 2011, Yahoo beats Google as the most visited website in the United States in July according to a monthly report from comScore, which tracks unique visitors to U.S. properties across the Web. The search engine underdog beats the long-reigning king of search — getting 196.6 million visitors to Google’s 192.3 million. It’s the first time since May 2011 that Yahoo bests its long-time competitor.
July’s no. 1 spot is a notable win for Yahoo CEO Marissa Mayer, who has made a number of changes since taking over the troubled company last July. Since landing the top job in Yahoo, the company has acquired several start-ups, including popular blogging platform Tumblr. CNN reports the revamped Yahoo mail app brought a 120% increase in daily users. Mayer says she wants the company to focus on consumers’ “daily habits” in order to make products that will become a part of users’ routines.
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